What the heck does social media have to in relation to SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly growing marketing channel that most businesses have only recently begun making use of in the last couple of years, yet it’s very important to leverage in particular if you’re putting efforts in SEO. While the benefits of social media are not immediately apparent, they’re crucial for SEO support. Below are five reasons why social media is vital to SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for quite some time now. Whenever people tweet, like or comment on the content they like, this is called a social engagement. A piece of content with more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of content. It’s a way of evaluating the content that people consider useful in comparison to what their algorithm determines to be top-quality. A piece of content can be immediately indexed if it’s receiving a lot of engagement on social media.

2.) Link Building

It’s long gone of going out and soliciting websites to link to yours. Google’s Panda/Penguin algorithms have forced SEOs to build links using the old method: make good quality content that is pertinent. How can you get your content to websites that will link to your website, even if you ask them directly, which would be thought to be “unnatural”? Social media can help. Social media lets you put your content in front of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. They will also promote your content to their networks which will increase the impact of your content.

3) Content Amplification

You can write all the top-quality content you like, but it won’t gain any traction without amplifying it. Email marketing can be a great way of amplifying content but it’s only going to reach people in your marketing list. It is possible to reach new audiences through social media. After you have shared your content, the people who follow you will spread it to their networks when they are satisfied with the content. They will then share it with their following to increase your reach. As a result, you get a lot of relevant traffic and inbound links, as well as branding awareness and social signals All of these are utilized by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Recognition and Signals

Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it should be for سيرفر زيادة اشتراكات (you could try here) their ranking algorithms. Aside from amplifying your content, social media also helps to increase awareness of your brand. This is what Google calls a co-citation. Building these co-citations using social media will help improve Google’s trust in your company web page and also assist with branded search queries.

5.) Social Indexing

Search engines have been indexing the social media pages for some time now, which means they now appear on search result pages. This allows your business to show up on search results when you type in branded search queries on more than only your website. It gets even more effective. Tweets on their own from Twitter were once indexable and included in search results. This enabled your content to be ranked higher in the search results. The service was temporary for a few months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.