What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our potential and current clients. While social media has become an increasingly popular channel for marketing over the last few years, many companies have not yet started to take advantage of it. This is crucial to consider if you’re planning to invest in SEO. Although the benefits of social media are not immediately obvious, they are vital for SEO support. Of the many reasons to think about the use of social media in your strategy for online, here are 5 reasons it’s important to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long period of time. When people share content via Twitter, Facebook, comment or share the content it is referred to as a social engagement. The more social engagements your content is able to get, the more social signals you build to your website. Social signals are utilized by search engines to determine the quality of the content. It’s a way of evaluating the quality of content that people are able to use over what their automated algorithm determines to be of high quality. A piece of content can be immediately indexed when it’s getting a lot of engagement on social media.

2) Link Building

There are no more days of going out and soliciting websites to link to your site. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild the traditional way: create top-quality content that’s relevant. How do you reach out to websites which are willing to hyperlink to your content, if the request is thought to be “unnatural”? Social media is the way to go. Social media allows you to expose your content to of relevant audiences that may be influenced to link to it when it’s worthy of linking to. Those people will also promote your content to their friends which increases the power of your content.

3.) Content Amplification

You can make all the good-quality content that you wish to however it will not gain any traction without amplifying it. Marketing via email is an excellent method of amplifying the content you create, but it won’t get to those on your marketing list. Social media enables you to expand your reach with your content. Once you share your content, your following will spread it to their networks when they are satisfied with the content. Then those people will spread the word to their networks which will increase the reach of your content. Additionally, you will gain relevant traffic through inbound linking as well as social signals and brand awareness, all of which are used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Sensibilization and Brand

Brand Forum.sit.earth/profile.php?id=115286 – simply click the following website page, recognition and brand identity can tell search engines many things about the quality of your site’s content and how much it should be believed to be in its ranking algorithms. Social media aids in building brand awareness and amplifies the content you publish. Google calls this co-citation. Building these co-citations using social media will help improve Google’s trust in your site, as well as aiding with search queries that are personalized.

5.) Social Indexing

Since search engines index social media profiles, they are now showing as search results. This allows your company to be displayed on search results when you type in branded searches on more than just your own website. This is even more effective. Individual Tweets from Twitter were at one time indexed and displayed in search results, too giving another opportunity for your content to rank in the search results. This was just temporary for a couple of months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.