What can social media provide in terms of SEO? At MWI we hear this a lot from current and prospective clients. While social media has been an increasingly popular channel for marketing in recent years, the majority of companies haven’t yet begun to profit from it. This is especially important when you’re investing in search engine optimization. Although the benefits of social media are not immediately obvious, they are essential for SEO support. Here are five reasons why social media is important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for some period of time. If people tweet, share, like or comment on the content This is referred to as social engagement. A piece of content that has more engagements on social media is likely to have more social signals. Social signals are utilized by search engines to rank content. It’s a way to measure what content is popular with users over what their automated algorithm decides is top-quality. If a piece of content has a high amount of engagement on social media, it can be instantly identified.

2.) Link Building

The days of going out and soliciting websites to link to your site. With the emergence of Google’s Panda and Penguin algorithms SEOs must build links by hand by creating high-quality content that is link-worthy. But how do you reach websites willing to link to your site if they are not directly approached as an “unnatural” link building method? Social media can help. Social media lets you present your content in front of the right people, who could be attracted to link to it when it’s worthy of linking to. These people may also share your content with their networks and increase the reach of your content.

3) Content Amplification

It doesn’t matter how high-quality your content is, it’s not going to get much traction until you amplify it. Marketing via email can be an effective method to increase the reach of your content , but it can only get to those on your list of marketing contacts. You can reach new audiences via social media. If you share your content with your followers, they’ll also share it with their personal followers when they find it useful. This will cause them to also share it with their friends to increase your reach. In return, you earn a lot of relevant traffic such as inbound links, brand recognition and social signals These are all used by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals

Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. In addition to boosting your content, social media also helps create brand awareness. Google calls this co-citation. These co-citations are built via social media in order to increase Google’s credibility and aid in branded searches.

5) Social Indexing

Since the search engines index social media websites these profiles are now showing in search results pages. This allows your brand to be listed in search results on search queries that are branded and زيادة متابعين تويتر not only restricted to your business’s website. It gets even better. Tweets on their own from Twitter could be indexed and displayed in the search results. This allowed your content to rank higher on the results of a search. It was only temporary for a few months before Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.